Trademarks & Service Marks: Understanding the Basics

09 June 2021||Jenn McNeely||Branding,Intellectual Property,Small Business,Tips and Tricks

Hey, Legacy Builders! Welcome back to lesson two of the Trademark chapter of the IP for Business Blueprint course. I’m Jenn McNeely with JWM Designs and in this video lesson, I’m going to go a little bit deeper into the topic of Trademarks and Service Marks. I discuss the components of a protectable mark. I hope you followed my advice and gone ahead and downloaded that e-notebook for this course and are taking notes. I included a link to the notebook below. Also, make sure you check out the prior video lesson where I discussed Trademarks and Service Marks, what they are, the differences between them, and what sort of marks could be Trademark and the difference between a registered and an unregistered mark.

What You Can Expect: Each week I will post a new chapter on my blog and my YouTube Channel. Be sure to download the e-notebook for this course. It is packed with so much information and with space for you to take notes.

Link to e-notebook: https://bit.ly/2SIufR8

Jenn McNeely

Since I can remember, I have always enjoyed challenging myself to never be confined to one industry or career. Stepping out of my comfort zone and pushing myself to learn new skills has been a staple of my personality and my approach to life. My absolute favorite part of what I do is interacting with new people and learning more about their businesses and interests.

I help clients do more than set up a website. I help them launch their businesses. I am there for my clients before, during, and after the launch to be a resource to them. My goal is for my clients to see a return on their investment of time and financial resources. It is not enough for me to create a beautiful website for my clients. My costs are directly related to what I believe it will take to reach my client’s goals. This may mean that companies like [insert low-cost company name here] will undercut me with lower prices, but I’m okay with that. Often times their fees eventually surpass mine once you add in all the elements that I provide wholesale.

Growing your online presence from scratch takes time but when done correctly will generate great returns. I am a firm believer in transparency with my clients and want them to truly understand what it means to work with me. So, here’s to trusting the process and taking client’s businesses to the next level.