Hey, Legacy Builders! Welcome to the first lesson of the OPIP, Other People’s Intellectual Property chapter of the IP for Business Blueprint Course. I’m Jenn McNeely with JWM Designs and Marketing, and in this video lesson, I’m going to talk about the ways you can get permission to use other people’s intellectual property through a release. In a prior lesson, I discussed getting a transfer of rights via a license agreement or an assignment of rights. In this lesson, we talk about different methods of permission releases.
It’s inevitable that you will use other people’s intellectual property in your business. Whether it’s software, photographs, designs, or imagery, you are going to use protected materials in your business. Getting permission to use protected materials on the front end will reduce the levels of stress and anxiety you will experience for failing to do so. Unfortunately, far too many individuals and business owners use the intellectual property of others without permission, either because they’re unaware of the parameters of using protected materials or they just do so intentionally. There is a popular saying that “ignorance of the law is no excuse.” Whether you infringe on another person’s intellectual property on purpose or accidentally, you can be liable for damages just the same. Because intellectual property rights can only be enforced by the owner, if the owner is unaware of the infringing activity, the infringer will continue to use the work without permission. But who wants to run a business looking over their shoulder, hoping to never be discovered? With that being said, watch the video to learn about the ways you can get permission to use protected works through a release.
What You Can Expect: Each week I will post a new chapter on my blog and my YouTube Channel. Be sure to download the e-notebook for this course. It is packed with so much information and with space for you to take notes.
Link to e-notebook: https://bit.ly/2SIufR8
